Wire dog cages have been around for a long time and are still popular among pet owners. However, many business owners are not clear on how to maximize profits by utilizing this type of product. In this article, we will discuss how to increase your brand influence and sales volume through wire dog cages!
How to improve your brand presence through wire dog crates?
As the world develops, more and more businesses have been developed.
In particular, pets are one of the most popular types of business due to their popularity in recent years. Within the next five years, the pet industry is expected to grow by over 10 billion dollars.
The market potential for wire dog crates is very high, so it is important to increase your brand presence through this product.
There are several ways to do this besides fighting price wars with other businesses. I have been engaged in the production and sales of wire dog cages for many years, and I would like to offer my thoughts from a professional point of view.
Making sure your products are up to date with modern design standards.
This is the most important and first step.
If your products are defective, no matter how good your marketing is, it will be difficult to increase sales revenue.
A solution is to sign a quality agreement with the supplier, and if the rate of customer complaints exceeds 3% at the end of production, it will bear some losses. Although this agreement may not affect the factory’s effort, it is important to have quality assurance. Do you agree?
Solution two: Standardize the production process according to the product. The factory will strictly follow this standard to produce it and reduce the rate of defective products. Factory staff turnover is very high, and you can’t guarantee that every worker will be a skilled one.
Build good relationships with your suppliers.
This is important for two reasons.
First, you want to make sure you’re getting the best price for your product.
Second, a good relationship with your supplier can lead to better product quality and better customer service.
When the product is hot, the supplier can supply it on short notice and ensure that the warehouse is not overstocked.
When there are complaints about the product, you can get timely and accurate professional guidance from the supplier.
Focus on your target market
There are many different types of wire dog crates on the market, so it’s important to find the best fit for your target market.
For example, if you’re targeting pet owners who live in apartments, you’ll want to focus on small wire dog crates that are easy to move and store.
If you’re targeting pet owners with large yards, you’ll want to focus on larger wire dog crates that can be used as a play area or training ground.
Offer a unique product or service.
There are many ways to make your product stand out from the competition.
One way is to offer unique features that other products don’t have. For example, you could offer a wire dog crate with a built-in water fountain or automatic door opener. You can also offer services such as free shipping or installation.
Reduce customer complaint rate.
In any industry, there will always be some customer complaints. It is important to focus on reducing the complaint rate rather than eliminating them altogether.
Here, I will focus on how to reduce the complaint rate of wire dog crates by using a backward extrapolation of various complaints I have seen over the years.
Sharp points.
This is the most common complaint I have seen over the years.
Pets are often injured by the sharp points on wire dog crates, for which many pet owners are remorseful. The main reason for the sharp point of the dog crate is the factory welding is not strong and the use of finer gauge wire.
Solution: First, the factory is required to inspect the panel after the welding process done, and provide inspection reports, do not allow any of the off-welded mesh into the next process inside.
Second, strictly check the wire diameter of the wire, to eliminate all jerry-built behavior. And third, use softer packaging to prevent the dog cage wires from becoming bent and sharp from collision during transport.
The dog crate will be stuck by the door.
Dogs, like people, are a species that naturally loves freedom. When it is in a cage, it will try to escape by any means possible, and this is when the dog gets stuck in the door or gap of the cage, with the majority of cases being stuck in the door.
This situation is most likely that the customer bought a cage whose size is not suitable for their pets. Solution: In making the sales page of the dog cage, highlight the cage that allows customers to choose the larger one.
The dog will open the door itself.
As mentioned earlier, dogs will find a way to break free, and sometimes they will succeed. I have also encountered cases where the dog was lost and the business was looking for compensation for the pet.
Solution: When placing an order to the factory, emphasize that the dog crate should use the “7” lock instead of the “1” lock, and properly extend the “7” lock cap.
After testing, when using the “1” lock, the dog through multiple attempts, it will be easy to open the lock, while trying to open a “7” lock, it requires two steps to open, the possibility of dogs and cats that are as a creature can’t think to randomly open the door is very low.
Option 2: Negotiate with the factory, design a more solid lock, although the cost is slightly increased, but can basically eliminate the case of lost dog cages, and also enhance the level of the product.
Paint loss phenomenon.
In another article of mine, I introduced the surface treatment of dog crates and their service life.
For dog crates with an electrophoresis or plastic spray finish, the paint does fall off after a period of time. This is a property that comes with the factory and there is no way to change it.
Pet owners can use their dog crates indoors more often to extend the use of the crate. If the budget is sufficient, you can directly buy electroplated dog crates, there will be no paint loss phenomenon, the use of time frame is also longer.
Therefore, when purchasing dog crates, businesses can make product strategies in advance, purchase electrophoresis, plastic spraying, and electroplating of dog crates at the same, in different grades for end customers to pick.
The cage as a whole is not strong.
As the saying goes, a key with a lock, different dogs also needs to match the corresponding dog crate.
For example, using a wire dog crate to keep a small dog is sufficient. On the contrary, if you use a small wire dog crate to raise a large dog, it is not very suitable, your dog can not even turn in the circle.
If your pet is large, you can choose a larger dog crate or a heavy-duty dog crate.
Trays rupture.
Dog crate trays can use plastic or metal, but the market accounted for more than 90% of the plastic trays.
Occasionally, we hear from customers where there are complaints of broken plastic trays, and the reasons for this are mainly two: one is poor protection during transportation, and the other is that the manufacturer uses trays that are too thin.
I have met three customers, because the last supplier’s tray quality is too low, and finally found us.
In order to save costs, some factories use trays with a thickness of no more than 1 mm, so that even with perfect protection measures, the probability of the pallet breaking is high when it reaches the final customer. The dog crate pallets used in our factory are above 1.5mm or even more with larger cages.
How to get the highest profit by selling wire dog crates?
There has never been a better time to sell wire dog cages! With the market for pet supplies booming, there is high demand for this type of product.
If you want to maximize your profits, it’s important to understand the best ways to sell wire dog cages. Let’s take a look at some tips that will help you get started.
Increase the impact of your brand.
In the field of pet cages, the most famous are PetSmart, Petco, etc. They do not have to resort to Amazon, eBay, and other platforms to get higher sales because they have a strong brand presence.
So, how can you do this? This has been fully analyzed in the first point of this article, please refer to the above. With a good brand presence, you will be able to reach a larger audience and maximize profits.
Purchasing in bulk is always a good idea if you want to increase profits.
By buying more at once, you’ll get a lower price per unit which can lead to higher profits.
Of course, you need to make sure you have the storage space for all of your purchases.
As a salesperson, I am familiar with the factory’s ordering process and how it works. I know that the factory is willing to accept orders within a certain price range, as long as the prices are not too low.
Add sales of peripheral products.
You can improve your profits by selling products related to wire dog cages.
For example, you could sell a crate divider, bottom panel, or serving bowl.
By offering a variety of products, you can appeal to a wider range of customers and make more sales.
Discounts and promotions.
On special holidays, you can offer special discounts and promotional activities to help increase sales.
For example, on Mothers Day, you could offer a discount on flowers or a gift with purchase.
On Valentines Day, you could offer a discount on chocolates or a romantic dinner for two.
On Easter, you could offer a discount on Easter baskets or Easter decorations.
Conclusion
The value of an older product lies in how much you are willing to invest in it.
If the brand is strong and the quality is good, with a reasonable marketing campaign, it can still bring you high value and profits.
